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Winner: Best Salon Shampoo
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Moisturizing is usually the most touted feature of shampoo, but the keyword is softness with Redken’s All Soft shampoo. But it’s not just a baby shampoo. All Soft promises to soften and strengthen dry, brittle hair. Redken calls the mixture of natural ingredients the Interlock Protein Network and states that it rebuilds the hair’s surface protection, conditions and strengthens the hair at the core. The ingredients include argan oil, which is said to be the key to softening the hair. Dimethicone, a prime ingredient in smoothing products, is listed high on the ingredient list.
The shampoo has a creamy texture. It lathers up well but needs a bit of water to help. The intense conditioning and smoothing factors are great for damaged hair or hair that is thick or long, but people with thin hair or shorter styles may find that daily use tends to weigh their hair down.
- Advanced silkening formulas transform the texture of dry, brittle hair
- Provides intense softness, replenishment and strength
- Delivers increased manageability, movement and luminous shine
- Contains gold camelina, avocado oil, olive oil and silk amino acid